Recognized with the stand-out approach to achieving top-line growth and superior customer experience.
Must demonstrate the competitive intelligence to successfully execute a strategy that results in stronger market share, competitive brand positioning, and customer satisfaction.

Criteria:
1. Price/Performance Value
2. Customer Purchase Experience
3. Customer Ownership Experience
4. Customer Service Experience
5. Brand Equity/Strength/Loyalty
6. Strategy Effectiveness
7. Strategy Execution
8. Competitive Differentiation
9. Executive Team Alignment
10. Stakeholder Integration

Recognized with a unique focus on enhancing the value that its customers receive, beyond simply good customer service, that leads to improved customer retention and customer base expansion.
Must demonstrate excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on investment that customers make in its services or products.

Criteria:
1. Price/Performance Value
2. Customer Purchase Experience
3. Customer Ownership Experience
4. Customer Service Experience
5. Brand Equity/Strength/Loyalty
6. Financial Performance
7. Customer Acquisition
8. Operational Efficiency
9. Growth Potential/Pipeline
10. Human Capital/Company Culture

Recognized for the use of technology in new ways to improve existing products and services and elevate the customer experience.
Must develop a pioneering technology that not only enhances current products but also enables the advancement of new products and applications.

Criteria:
1. Price/Performance Value
2. Customer Purchase Experience
3. Customer Ownership Experience
4. Customer Service Experience
5. Brand Equity/Strength/Loyalty
6. Commitment to Innovation/Visionary Innovation
7. Commitment to Creativity
8. Stage Gate Efficiency
9. Commercialization Success
10. Application Diversity

Recognized for the best up-and-coming, potentially disruptive market participant.
Must demonstrate excellence in devising a strong growth strategy and robustly implementing it, and showing strength in terms of innovation in products and technologies, leadership in customer value as well as speed in response to market needs.

Criteria:
1. Price/Performance Value
2. Customer Purchase Experience
3. Customer Ownership Experience
4. Customer Service Experience
5. Brand Equity/Strength/Loyalty
6. Leadership Focus
7. Competitive Differentiation
8. Market Disruption
9. Market Gaps
10. Passionate Persistence

Recognized with great market share resulting from outstanding performance, products, and services.
Must develop value-added features or benefits of a product and the increased ROI it offers customers, which, in turn, raises customer acquisition and overall market penetration potential.

Criteria:
1. Price/Performance Value
2. Customer Purchase Experience
3. Customer Ownership Experience
4. Customer Service Experience
5. Brand Equity/Strength/Loyalty
6. Implementation Best Practices/Excellence
7. Growth Strategy/Performance
8. Product Quality
9. Product Differentiation
10. Technology Leverage

Recognized with a new product or solution that uniquely addresses key customer challenges.
Must develop an innovative element in a product by leveraging leading-edge technologies.

Criteria:
1. Price/Performance Value
2. Customer Purchase Experience
3. Customer Ownership Experience
4. Customer Service Experience
5. Brand Equity/Strength/Loyalty
6. Addressing Unmet Needs/Match to Needs
7. Product Quality
8. Reliability
9. Positioning
10. Design

Recognized with a product or solution with attributes that deliver the best quality, reliability, and performance in the industry.
Must develop a product with innovative features and functionality that is gaining rapid market acceptance.

Criteria:
1. Match to Needs
2. Financial Performance
3. Customer Acquisition
4. Operational Efficiency
5. Growth Potential/Pipeline
6. Human Capital/Company Culture
7. Reliability & Quality
8. Positioning
9. Design
10. Product/Service Value

Recognized with the best underlying technology for achieving remarkable product and customer success while driving future business value.
Must develop a unique and innovative technology that delivers significant customer value that is gaining rapid acceptance in the market.

Criteria:
1. Financial Performance
2. Customer Acquisition
3. Operational Efficiency
4. Growth Potential/Pipeline
5. Human Capital/Company Culture
6. Commitment to Innovation/Visionary Innovation
7. Commitment to Creativity
8. Stage Gate Efficiency
9. Commercialization Success
10. Application Diversity